# based.

> B2B advertising agency that makes overlooked brands famous. Strategy, creative, media, measurement—integrated under one roof.

## About

based. is a boutique advertising agency based in Katowice, Poland (with legal entity in Tallinn, Estonia). We work with €10-100M companies whose brands deserve better than their marketing delivers. Our methodology centers on one principle: fame is the most efficient marketing investment.

## Services

- [Brand Strategy & Positioning](/competencies/strategy): Brand strategy, market research, competitive positioning, messaging architecture
- [Creative Production](/competencies/creative): Creative strategy, campaign development, copywriting, art direction, video production
- [Media Planning & Buying](/competencies/media): Media strategy, programmatic advertising, paid social, marketing automation
- [Measurement & Analytics](/competencies/measurement): Brand lift studies, media mix modelling, mental availability tracking

## Key Pages

- [Homepage](https://based.marketing): Agency overview and positioning
- [Work](https://based.marketing/work): Case studies and client projects
- [Competencies](https://based.marketing/competencies): Full service offering
- [Insights](https://based.marketing/insights): Thought leadership and methodology
- [FAQs](https://based.marketing/faqs): Common questions about working with us

## Philosophy

Fame = Revenue. Brands people remember get chosen without being searched. They command premium pricing. They survive algorithm changes. They spend less to acquire customers because customers already want them.

Most marketing is optimized for clicks, leads, immediate sales. Not love. Not memory. For this quarter, not this decade. We build fame that compounds.

## Contact

- Email: sales@based.marketing
- Location: Katowice, Poland / Tallinn, Estonia