About us
We're based. Nice to meet you. We value your time, so here's the TL:DR:
We're a small advertising agency in Katowice, Poland that makes overlooked brands famous. We do strategy, creative, media, and measurement. We're expensive. We're worth it. If you need 47 people on a call to feel important, we're not your agency. If you want sharp thinking and work that actually gets remembered, meet the team & keep reading.
based. team
I believe fame is a business strategy, not a vanity metric, I read too much Mark Ritson, and think "best practices" are just codified bad ideas. I WILL tell you when your brief is wrong.
Fixated on elegance and efficiency of process automation, her ultimate goal is to build a system she can control remotely with her mind. Has no patience for "we've always done it this way."
The Longer Version
based. started because we got tired of watching good brands get buried by bad marketing.
You know the pattern. Smart company. Real product. Genuine differentiation. And then... marketing that looks like everyone else's. Safe headlines. Stock photography. "Trusted by leading enterprises." LinkedIn posts that get 12 likes from employees.
Meanwhile, acquisition costs climb. Sales cycles stretch. The CFO starts asking uncomfortable questions. And the marketing team quietly wonders if maybe they should just do more webinars. We think that's bullshit.
(Not the webinars—those are fine.)
The assumption underneath: that ads have to be boring, especially in B2B. That "professional" means forgettable. That fame is for other, bigger brands and everyone else just optimizes landing pages until retirement. Fame works in every category. The research proves it. The results prove it. We prove it.
That's what based. does. We find the truth about your brand, turn it into creative people remember, put it where your audience actually pays attention, and measure whether it worked.
Simple? Yeah. Hard to execute? That's why there's only one based.
We believe
Fame is the most efficient marketing investment
Not the most glamorous claim. Not the sexiest. But it's true, and true is more sexier than just sexy.
Your category isn't too boring for good creative
Au contraire, your category is probably desperate for it. "Conservative" niches are where distinction is cheapest.
Boutique agency is a feature, not a limitation
You get us. Not a B-team. Not an account manager who's "looping in" the people who actually do the work. Us.
We'd rather lose the pitch/brief than bullshit you
Life's too short for client work built on polite lies. If we aren't right for your brand now, we'll say so.
Why based?
Three reasons:
Based on evidence. We don't guess. We read the research, run the numbers, measure the outcomes.
Based on creative instinct. Evidence tells you what works. Instinct tells you what's interesting. You need both.
Based on the uncomfortable truth. Most marketing is designed to be forgotten. We think that's a problem worth solving. Directly. Without softening it.
Also the domain was like €12 and imagine passing on based dot marketing. Couldn't be us.
Done optimizing your way to mediocrity?
Send us your brief and let's make your brand famous.
If we're not the right fit, we'll tell you.