A media plan is a budget allocation document. It decides where money goes, when, and in what proportions. Most are built backwards — channels first, rationale second. Here's how to build one that serves a launch instead of just spending money on schedule.

You spent a year building the product. Burned through media budget in a spectacular launch week. 30 days later you're staring at a flatline. Here's the fame-first framework that builds something the market remembers — long after the invoices clear.

We try to answer the eternal philosophical conundrum- Does a customer make a purchase if there is no dashboard tracking it?

Every day your brand isn't famous costs you money. Higher CPMs, longer sales cycles, price sensitivity. We call it the obscurity tax. Here's how to calculate yours.

Campaign strategy and tactics for BFCM 2025 for ecommerce brands who want to win tangible results from ads, emails, popups, and CTV campaigns by based.marketing.

Picture this: a steel mill thundering behind you, sparks dancing like fireflies. That’s the world your prospects live in - a place of precision, power, and unrelenting standards. They are people of grit. They create things. Marketing to them isn’t about fluff; it’s about delivering every message with the exactness of a laser cutter. Industrial B2B marketing isn’t glamorous - it's precision engineering for lead generation.

SaaS growth may seem all about throwing money at every channel, chasing that mythical super-low CAC and legendary LTV. But you can't always vibe your way to it. Here's

Your app launch isn’t a passive “set-and-forget” play—it’s a high-stakes sprint to capture eyeballs and downloads. With over 4 million apps vying for attention, choosing the right paid channel is mission-critical. In this deep dive, we dissect Apple Search Ads and Google Ads through the lens of B2C web-to-app and App Store funnel strategies. By the end, you’ll have a clear battle plan and a ready-to-go checklist to turbocharge your user acquisition.

Manufacturing companies face unique challenges in PPC search campaigns, from complex buying cycles to niche audiences and technical product specifications. A tailored search strategy can help manufacturers attract qualified leads, shorten sales cycles, and maximize ROI. This guide lays out a step-by-step approach to designing, launching, and optimizing search campaigns specifically for manufacturing businesses.

Effective budget allocation is critical for maximizing return on investment in B2B pay-per-click (PPC) advertising. This guide outlines a structured approach to allocating PPC budgets strategically to drive qualified leads, conversions, and measurable results.