Marketing Effectiveness Audit for B2B Companies

If your B2B company is spending €10k+/month on marketing and still seeing weak pipeline, poor lead quality, long sales cycles or flat growth, we’ll audit what is actually holding performance back. We look at mental availability, category position, distinctive brand assets, share of voice, creative memorability, channel logic, tracking, lead quality and commercial impact.

None of that "line go up on dashboard" theatrics.
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Not another “optimize LinkedIn campaigns” call.

A proper marketing effectiveness audit.

Get the audit

Free for qualified B2B companies spending €10k+/month on marketing.
5 business days. Written report + 30-minute reporting call.

Trusted by:

Lead gen problem? No!
You have a buyer memory problem

B2B companies are not short on activity.

There are LinkedIn campaigns running. Search ads capturing bottom-funnel demand. Retargeting banners following the same 400 people around the internet. A few gated reports. A newsletter. A webinar. A dashboard with enough charts to make everyone feel employed.And yet the business still feels stuck. But then your Sales say the leads SUCK.
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Marketing says attribution is broken.

Leadership says pipeline is too slow.

The agency says it needs more budget.

Everyone quietly suspects the strategy is held together with UTM parameters and hope.

The real problem is usually not one campaign. It is the system. Your brand may not come to mind when buyers enter the category. Your message may sound like every other vendor. Your distinctive assets may be nonexistent. Your media may be harvesting the same demand instead of creating future demand. Your reporting may be optimizing for platform metrics while the sales team waits for actual opportunities.

You’re already paying for being forgettable.

The audit shows where and how to fix it.

For B2B companies that have outgrown the “just more leads” approach

You sell B2B software, technology, industrial products, services or complex solutions that generate ~€1M–€50M in annual revenue.

You want brand and performance working together instead of fighting over the budget like divorced parents.

Your sales cycle is long enough to see juniors grow into directors but your attribution is messy.

Efficiency was not the problem. It is effectiveness

Efficiency asks:

How cheap was the click?
How low was the CPL?
How many MQLs did the campaign generate?

Useful questions. Not enough.

Effectiveness asks:

Are more buyers aware you exist?
Do they remember you in buying situations?
Do they understand why you matter?
Are you easier to find, evaluate and choose?
Are campaigns creating pipeline or just producing spreadsheet activity?
Is sales getting better opportunities, or just more names?

B2B marketing fails when companies mistake demand capture for demand creation. Search captures people already looking. Retargeting chases people already touched. LinkedIn lead forms create database volume.

But if nobody remembers your brand, understands your category role, trusts your point of view or connects your assets with the problem they have, you will keep paying more to get considered less.

That my seem like a media buying issue, but it's not - that is a marketing effectiveness issue.

What we actually audit

We audit the full marketing system against the things that actually make ecommerce growth more durable: mental availability, physical availability, distinctive brand assets, creative memorability, media allocation, measurement quality and commercial outcomes.

Share of voice and attention

We estimate whether your brand is loud enough in the right places or just present in dashboards.

Output:
Paid visibility read
Competitor media presence
Search demand signals
Social visibility
Retargeting vs acquisition balance
Underused channels

Mental availability & Distinctive brand assets utilization

We map whether your brand is likely to come to mind in the buying situations that matter. We also check whether your ads are built to be remembered or just clicked and whether your brand has assets people can recognize before they read the logo.

Output:
Category entry point review
Buying triggers
Message-market fit
Brand recall risks
Demand creation gaps

Media wastage & performance drains

We check whether your budget is creating new demand or just harvesting the easiest conversions.

Output:
Channel mix review
Prospecting vs retargeting balance
Brand vs non-brand search split
Warm audience dependency
Duplicated attribution
Budget leakage points

Tracking and commercial truth

We check whether your reporting is helping you make decisions or just making everyone feel busy.

Output:
GA4 review
Platform conversion setup
CRM / HubSpot / Shopify / Klaviyo connections
Attribution inflation risks
Blended performance view
Decision-ready metric recommendations

What you get

Written audit report

A structured report covering market standing, competitors, share of voice, creative memorability, distinctive assets, media wastage, tracking issues and priority recommendations.

Live 30-minute reporting call

We walk you through the findings, explain what matters, what is noise and what should be fixed first.

Prioritized recommendations

You get a clear list of what to fix first, what to stop doing and what needs proper strategy instead of another campaign tweak.

Ready? Get the free audit!

You give us access --
We do the hard part

Google: Google Ads, GA4, Search Console

Meta, if used

LinkedIn Ads and Company page performance

HubSpot, Salesforce, Dynamics or CRM export

Shopify or ecommerce platform reports

Klaviyo or email performance reports

Landing page URLs

Existing reporting dashboards

Current competitor list, if you have one

You do not need to prepare an entire theatre production, with bells and whistles.

Give us the real mess. That is usually where the answer is.

We have done this where marketing needed to create demand, not just report activity

Why based.marketing?

"Always professional and giving valuable feedback on how campaigns and setups can be improved based on previous experience."

Kris Kalman

Digital Marketing Manager

We were facing a challenge to modernise our marketing systems and improve the efficacy of our digital marketing investment at Kensa I immediately thought of based.

Caroline Kopsey

fCMO

"Appreciate the great recommendations and communications."

Philip Ekman

Head of Marketing

"Saved our lead gen setup many times. Alex is so smart, I trust his recommendations and optimizations without reservations."

Polianna Slatery

Senior Digital Marketing Specialist

What happens after the audit?

The audit is free for qualified companies.

If there is a serious fit, the next step is usually one of two things:

Strategy retainer

For companies that need sharper positioning, category entry points, brand assets, creative direction, media logic, measurement and campaign planning before throwing more budget into channels.

Creative + media package

For companies ready to turn the strategy into campaigns across LinkedIn, Google, Meta, Reddit, programmatic, landing pages, content and reporting.

Our ongoing agency work starts from €2,000/month or 10% of media spend, whichever is higher. Long-term clients get customized, flexible offers.

If that feels insane, we are not the right agency.

If it feels reasonable because your current marketing waste is probably higher than that, the audit is a good place to start.

Got questions?
We got answers

Is this really free?

Yes, for qualified B2B companies spending at least €10k/month on marketing.We use it to identify companies where our work can make a real commercial difference.

Will you give us a full strategy?

No.

This is an audit, not a full strategy project.

You will get findings, diagnosis and prioritized recommendations. You will not get a complete media plan, brand strategy, creative platform or campaign architecture for free.

That would be stupid.

What makes this different from a normal paid media audit?

Most paid media audits stay inside ad accounts.We look at the full system: category position, mental availability, distinctive assets, creative, media mix, website conversion, sales handoff, CRM data, reporting and commercial outcomes

What if our ad accounts/CRM/tracking/attribution is messy?

Good. Then the audit will probably be useful. Messy marketing ops is one of the main reasons B2B companies keep acting like charities for Google and Linkedin while getting disappointed with revenue.

Do you audit LinkedIn Ads?

Yes. But we do not treat LinkedIn as magic B2B juice.We look at how LinkedIn fits into the wider system: demand creation, retargeting, account targeting, creative, landing pages, lead quality and pipeline impact.

Who is this not for?

It is not for tiny budgets, one-off consulting requests, affiliate or crypto schemes, or companies looking for someone to simply lower CPL.

Do we have to work with you after?

No.

We're not fans of a hostage-style situations.

You can take the audit and execute the recommendations yourself. But if the problem is serious and we are the right fit, we will tell you what working together would look like.

Find out if your marketing really works

Don't trust Mark Zuckerberg to tell you it is working. Don't rely on Google taking credit. Don't even trust the dashboard looking squeaky-clean.

Consciously and honestly investigate whether your marketing is making your B2B Brand more memorable, more available and more commercially effective.

If you are spending €10k+/month and returns are stagnating, get the audit.

Thanks. We’ll review your answers and let you know if the audit is a fit.

If it is, we’ll ask for read-only access to the relevant accounts and reports. Then we’ll deliver the audit within 5 business days and walk you through it on a 30-minute call.

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Lead gen problem? No! You have a buyer memory problem