B2C PPC Agency turning fame into revenue
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Most B2C PPC is a hamster wheel.
Your current agency sends you a weekly report with 12+ ROAS and calls it strategy. They bid on your brand terms, retarget your site visitors, and show you a dashboard full of green arrows.
Everything looks great — until you pause the spend and nothing happens. Residual demand? Brand recognition? Compounding effects? Forget about it. Just a line item that stops producing the moment you stop paying.
The problem isn't PPC. The problem is PPC managed in isolation — disconnected from brand, creative, and media strategy. Performance marketing without a strategy is just renting attention.
You deserve to own it...
B2C PPC is not B2B with a bigger audience.
Consumer buying is faster, more emotional, more competitive, and more channel-fragmented than B2B. The person you're trying to reach sees 4,000+ brand messages a day and remembers about seven. Your ads aren't just competing with other advertisers. They're competing with every piece of content on the internet.
That changes what "good PPC management" means:
Creative is the targeting.
In B2C, the algorithm serves your ad to the people who respond to it. If your creative is generic, the algorithm finds generic audiences. If your creative is distinctive, it finds the people who care. Most B2C PPC agencies treat creative as an input. We treat it as the primary lever.
Channels compound when coordinated
A Google search ad works better when the person already saw your brand on TikTok. A Meta retargeting ad works better when the landing page matches the creative. A B2C PPC agency that only manages one platform is managing a fraction of the system.
Measurement has to account for fame.
ROAS measured on a 7-day click window misses the person who saw your ad, searched your brand three weeks later, and bought through organic. If your measurement model only credits last-click, your "best performing" campaigns are almost certainly your least important ones.
Our Insights
We learn so we have more to share. A collection of our thoughts on performance marketing, advertising, and marketing automation.
Media Mix? Every platform your customer touches.
Google Ads
Search, Shopping, pMax, YouTube. Full campaign architecture from keywords to feed optimisation. We manage the platform your customers use when they know what they want.
Meta Ads
Facebook and Instagram across the full funnel. Prospecting, retargeting, broad targeting with creative differentiation. We build campaigns that work with Meta's algorithm, not against it.
TikTok Ads
Native-feeling creative for the platform where attention is cheapest and organic amplification is highest. TikTok rewards ads that don't look like ads. We produce them.
Apple Search Ads
For B2C brands with apps: search ads inside the App Store, where intent is highest and competition is underpriced. Our guide on Apple Search Ads vs Google Ads for web-to-app funnels covers it.
Connected TV, digital out-of-home, programmatic display. The awareness channels that make your search and social campaigns work harder — because people click on brands they know.
Microsoft / Bing Ads
Lower CPCs, older demographics, desktop-heavy traffic. Often ignored by B2C agencies.
We don't ignore cheap qualified traffic.
Recent work
Customer testimonials
Kris Kalman
Digital Marketing Manager
Caroline Kopsey
fCMO
Philip Ekman
Head of Marketing
Polianna Slatery
Senior Digital Marketing Specialist
Got questions?
We got answers
based. is a boutique fame-first full-service agency that builds brands from Strategy to Creative, to Media Buying, to Reporting. We believe fame is the most efficient growth lever. Distinctive brands get remembered. Remembered brands get chosen. We make brands distinctive.
We get it. Most agencies over-promise, under-deliver, and hide behind attribution dashboards. We'd rather lose the brief than bullshit you. If fame isn't the right strategy for you, we'll tell you.
Your category may be boring. Your marketing doesn't have to be. "Conservative" categories are often the ripest for fame—everyone's playing it safe, which means distinction is cheaper to buy.
Good. We're not here to replace them. We're the specialists they plug in for strategy, creative, and media when the stakes are high.If your marketing department works like a well-oiled machine with great collaboration between all team members and sales, and they can quickly build new solutions, smashes KPIs and sales targets - maybe it's time to scale your ambitions and aim for eternal fame?
based.marketing is channel agnostic and we evangelize the idea of being there for the audience at every single stage of their media day.
We offer:
Social Media Ads: LinkedIn Ads, Meta Ads, Instagram Ads, Reddit Ads, Pinterest Ads, TikTok Ads
Search Engine Marketing: Google Search Ads, Bing Search Ads, Apple Search Ads
Print, OOH
Display and Native Advertising
Digital-Out-Of-Home
Linear TV and CTV (with some regional limitations)
We reserve the right to decline work with high-risk clients, crypto-related business, and companies in or connected with russian federation or its allies.
Brand lift studies, mental availability tracking, purchase consideration, media mix modelling. Everything important gets measured. We give you proof your CFO can't argue with.
We work on retainers starting at €10k/month for ongoing partnerships. Project work is scoped individually.
based - a word used when you agree with something; or when you want to recognize someone for being themselves, i.e. courageous and unique or not caring what others think. Especially common in online political slang. The opposite of cringe, some times the opposite of biased. -Urban Dictionary
Done optimizing your way to mediocrity?
Send us your brief and let's make your brand famous.
If we're not the right fit, we'll tell you.