Boosting User Acquisition for AI Meal Planning App on iOS

We create a web2app funnel campaign for eatr. an AI-powered meal planning app that learns and adapts to the user’s preferences to provide them with quick and easy recipes.

Challenge

eatr. is a an AI-powered meal planning app that learns and adapts to the user’s preferences to provide them with quick and easy recipies to help them eat well despite busy schedules, limited culinary skills, and lack of inspiration to cook.

Strategy

based. team helped eatr with optimizing their existing account structure and experiment with different drivers for user acquisition on Apple App store. Becoming famous on Tiktok for quick and easy recepies while natively integrating UGC and authentic fan content to increase authority we aied to boost user acquisition across the entire funnel.

Solution

The media buying team expanded and enriched the campaign mix working on full-funnel approach throughout EMEA and the US, reaching and converting fitness enthusiasts, beginner cooks, and busy working class people, with personalized messaging, seasonal campaigns, and aggressive retargeting on Meta, ASA, Google UAC, Reddit, TikTok, and Pinterest. 33% MoM Increase in installs, 30% Decrease in CPI, 24% Brand Lift in relevant niches.

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