FREE Media Plan Template for B2B and B2C ad campaigns
Used in planning $13M+ ad campaigns for:
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Millions in ad spend started from this spreadsheet, now it can work for your campaigns, too.
From simple excel sheets to elaborate third-party tools, we distilled all our experience into a simple yet powerful Google Spreadsheet that combines custom coded backend automations with CPM and CPC data across many channels and industries with scheduling and planning capabilities.
Our comprehensive media plan template includes:
- Budget allocation across ALL advertising channels
- Industry-specific CPM and CPC benchmarks
- Automated budget pacing calculations
- Campaign flight scheduling and overlap management
- Customizable targeting parameters for 50+ industries
- Quarterly and monthly budget breakdowns
All for the benefit of any marketer or media buyer who needs to transparently plan the next ad campaign following these easy steps:
1. Choose Offer
Select the service or product for the campaigns from pre-populated options or input your own.
2. Choose Targeting
Select the markets and industries from the extensive list to precisely understand who is your audience
3. Set your Budgets
set quarterly, monthly and daily budgets, control pacing, and get an overview of campaign flights in one place.
4. Set your Schedule
Plan ahead and get automatic monthly and daily breakdowns depending on start and end dates of your campaign
5. Customize
The benchmarks, data, industries, markets and offers are customizable and editable so you can make this tool all about your brand.
6. Iterate & Scale
Be it 1, 10, or 1000 campaigns - there is no limit to the scale of how much can be planned and managed with this free template.
Why use this media plan template?
360° Campaign Management
All channels, all industries, all combinations possible in one place with a transparent overview.
Google Ads (Search, Display, YouTube, Shopping)
Meta Ads (Facebook, Instagram) and LinkedIn Ads
Programmatic display and video advertising
Traditional media integration (DOOH, OOH, CTV)
All budgets in one place
You get quarterly budget allocation with automatic monthly splits and daily budget pacing controls with overspend protection + cost forecasting based on industry benchmarks
No surprises with audiences
Automated collection of Industry-specific audience segments with geographic targeting and budget allocation. Demographic and firmographic parameters, all ready for Account-based marketing (ABM) planning tools
Have a data-driven answer to all plans
We collected data for years and put it all in one place for data-driven forecasts. AI can analyze the past, we try to predict the future.
Perfect for both B2B and B2C Brands
Our plan can accomodate B2B SaaS companies planning quarterly campaigns, e-commerce brands managing seasonal advertising, marketing agencies planning client campaigns, startups launching their first paid campaigns, or enterprise teams coordinating multi-channel efforts
Launch campaigns on time
See the schedule and flight overlaps, plan for months and quarters in advance to be ready for launch without delays
based. Template vs Other Options
Free Alternatives
(HubSpot, HootSuite, etc)
- ❌ Basic Excel templates lack automation
- ❌ No industry benchmarks included
- ❌ Manual calculations prone to errors
- ❌ Limited to single-channel planning
Paid Tools ($200-500/month)
- ❌ Expensive for small teams, low ROI
- ❌ Complex learning curve
- ❌Over-engineered for most campaigns
- ❌ Subscription lock-in
based. Media Template
- ✅ Free forever with full functionality
- ✅ Agency-grade planning capabilities
- ✅ Pre-loaded with real campaign data
- ✅ Customizable for any business size
- ✅ No subscription or installation required
Download Your Free Media Planning Template
Join 100+ marketers using our template to plan successful campaigns
Need ad campaigns professionaly planned?
Book a quick call with our media team and get a walkthrough of how your ad campaigns can be changed forever with our methodology and experience.