Marketing Agency Services:
360° Digital Marketing Solutions
Comprehensive Digital Marketing Services for B2B & B2C Brands
Full-service digital marketing agency offering PPC, social media advertising, marketing automation, and strategic planning.
Our subscription-based model delivers 360° campaigns that drive measurable ROI for B2B tech companies, e-commerce brands, and manufacturing businesses.
Replace expensive retainer agencies and unreliable freelancers with predictable monthly pricing and guaranteed results
You don’t need to drive strategy yourself or have an in-house head of marketing. We’ll own the strategy, drive the plan, and execute the actions.
- 360° Campaign Strategy
- Media Planning & Budget Allocation
- Attribution & Analytics
- Brand Positioning
- CRM Integration (HubSpot, Dynamics)
Your brand needs to be found when the relevant audiences are searching for the thing that you're offering and hit them at the right time with the right message.
- Google Ads (Search, Display, Shopping, YouTube)
- Bing Ads & Apple Search Ads
- PPC Strategy & Optimization
- Web2App and App UAC Funnels
Grab the decision-makers while they scroll their timelines with high-impact paid social campaigns.
- LinkedIn Ads (B2B lead generation)
- Meta Ads (Facebook & Instagram)
- TikTok, Reddit, Pinterest Advertising
- Social Strategy & Creative Development
- Telegram Ads
Industries we serve
B2B Tech Brands
Buying committees and 18-months long sales cycle for enterprise software and hardware are our bread and butter and we know exactly how to reach the key decision makers with our messaging.
DTC and eCommerce
We drive profitable revenue growth for your Shopify or WooCommerce store with our e-commerce marketing expertise. We've managed millions in ad spend for DTC brands, focusing on ROAS, CAC, LTV, and scalable acquisition.
B2C Brands
We create broad brand awareness campaigns that build recognition while maintaining direct response performance across all consumer touchpoints to drive measurable revenue growth for retailers, suppliers, and their partners.
Heavy Industry and Manufacturing
Our deep understanding of complex B2B sales processes, technical audiences, and long procurement cycles allows based. to successfully promote everything from sheet metal machinery to maritime equipment across global markets.
B2B and B2C SaaS
We understand freemium models, trial optimization, and the metrics that matter for sustainable SaaS growth from user acquisition to enterprise expansion.
Real Estate
Real estate marketing requires sophisticated targeting to reach both end buyers and investors. We've successfully promoted luxury properties and PropTech platforms, reaching high-net-worth individuals across EMEA and North American markets.
Kris Kalman
Digital Marketing Manager

Anette Wang
Global Marketing Manager

Philip Ekman
Head of Marketing

Polianna Slatery
Senior Digital Marketing Specialist

based. vs Agencies vs Freelancers
Not all media partners are created equal. We made this chart because, frankly, too many businesses still treat media buying like it's a line item - like any agency, team, or freelancer can just "run some ads" and expect scalable results. We're all about showing founders, CMOs, and performance leads what to expect when they invest in media.
based.
Hold.Co agencies
Mid-sized agencies
In-house teams
Freelancers
based pricing
Choose one right for your business and never look back.
FAQs and Expectations
Marketing ecosystem is business environment where marketing strategy, operational work, and your tech-stack are mutually supportive, integrated, and work together to achieve sustainable growth.
Without a marketing ecosystem, there is no alignment between marketing and sales, decisions are based on guesswork, and all the efforts seem to get no results.
We believe that every business needs a marketing ecosystem, but too few actually do. Our goal is to fix that.
Our favorite question! If you are not ready to work sustainably and are looking for ad hoc LinkedIn campaigns, you love spending hours making small talk with account managers, and just enjoy having surprises for how many hours you were billed - we would encourage you to go with a more old-school marketing agency.
We don't work like that. Sustainability and transparency are at the heart of everything that we do - that's why a monthly subscription plan with clear deliverables and predictable pricing was our choice. Pause it or cancel it any time, when you need to. Come back when you need us again.
If your marketing department works like a well-oiled machine with great collaboration between all team members and with your sales, and they can quickly build new solutions, go to market with them and then clearly attribute results in their reporting - we invite to a call to congratulate on your wonderful work and discuss how you achieved this.
All other marketing departments in the world would benefit from either technical support with building your marketing ecosystem, strategic support to guide your team in the right direction, or operational work to help execute your existing marketing strategy.
You can put as many new service requests as you need, we will solve them one at a time within the plan and schedule for the sprint in standard plan and three at a time for the enterprise plan.
We usually cover the following tools:
Social Media platforms:
LinkedIn, Google Ads, Meta, Reddit, Programmatic, Tiktok
CRMs
HubSpot, MS Dynamics
SEO
SemRush, Ahrefs, Google Search Console
Integrations & Automations:
Zapier, Make
Privacy Tools
OneTrust, CookieScript
Reporting
Looker Studio, Tableu + Data warehousing in Google Cloud
Though we can cover more niche choices and tools on case-by-case basis.
Don't worry! We'll continue to revise and iterate until you're 100% satisfied.
We reserve the right to decline work with high-risk clients, crypto-related business, and companies in or connected with russian federation or its allies.
The nature and quality of our work excludes the possibility of a refund.
based - a word used when you agree with something; or when you want to recognize someone for being themselves, i.e. courageous and unique or not caring what others think. Especially common in online political slang. The opposite of cringe, some times the opposite of biased. -Urban Dictionary
See if we are a good fit (spoiler - we are)
Book a quick call with our team and get a walkthrough of how your marketing will be changed forever with our methodology and ecosystems.