Comprehensive Digital Marketing Services for B2B & B2C Brands

Full-service digital marketing agency offering PPC, social media advertising, marketing automation, and strategic planning.

Our subscription-based model delivers 360° campaigns that drive measurable ROI for B2B tech companies, e-commerce brands, and manufacturing businesses.

Replace expensive retainer agencies and unreliable freelancers with predictable monthly pricing and guaranteed results

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You don’t need to drive strategy yourself or have an in-house head of marketing. We’ll own the strategy, drive the plan, and execute the actions.

  • 360° Campaign Strategy
  • Media Planning & Budget Allocation
  • Attribution & Analytics
  • Brand Positioning
  • CRM Integration (HubSpot, Dynamics)
See how we do strategy
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Your brand needs to be found when the relevant audiences are searching for  the thing that you're offering and hit them at the right time with the right message.

  • Google Ads (Search, Display, Shopping, YouTube)
  • Bing Ads & Apple Search Ads
  • PPC Strategy & Optimization
  • Web2App and App UAC Funnels
Check how we do search ads
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Grab the decision-makers while they scroll their timelines with high-impact paid social campaigns.

  • LinkedIn Ads (B2B lead generation)
  • Meta Ads (Facebook & Instagram)
  • TikTok, Reddit, Pinterest Advertising
  • Social Strategy & Creative Development
  • Telegram Ads
Learn how we dominate socials

Industries we serve

B2B Tech Brands

Buying committees and 18-months long sales cycle for enterprise software and hardware are our bread and butter and we know exactly how to reach the key decision makers with our messaging.

DTC and eCommerce

We drive profitable revenue growth for your Shopify or WooCommerce store with our e-commerce marketing expertise. We've managed millions in ad spend for DTC brands, focusing on ROAS, CAC, LTV, and scalable acquisition.

B2C Brands

We create broad brand awareness campaigns that build recognition while maintaining direct response performance across all consumer touchpoints to drive measurable revenue growth for retailers, suppliers, and their partners.

Heavy Industry and Manufacturing

Our deep understanding of complex B2B sales processes, technical audiences, and long procurement cycles allows based. to successfully promote everything from sheet metal machinery to maritime equipment across global markets.

B2B and B2C SaaS

We understand freemium models, trial optimization, and the metrics that matter for sustainable SaaS growth from user acquisition to enterprise expansion.

Real Estate

Real estate marketing requires sophisticated targeting to reach both end buyers and investors. We've successfully promoted luxury properties and PropTech platforms, reaching high-net-worth individuals across EMEA and North American markets.

Customer testimonials

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"Always professional and giving valuable feedback on how campaigns and setups can be improved based on previous experience."

Kris Kalman

Digital Marketing Manager

"Immeasurable amount of help always. Alex is my hero."

Anette Wang

Global Marketing Manager

"Happy with everything, appreciate the great recommendations and communications."

Philip Ekman

Head of Marketing

"Saved our lead gen setup many times. Alex is so smart, I trust his recommendations and optimizations without reservations."

Polianna Slatery

Senior Digital Marketing Specialist

based.  vs Agencies vs Freelancers

Not all media partners are created equal. We made this chart because, frankly, too many businesses still treat media buying like it's a line item - like any agency, team, or freelancer can just "run some ads" and expect scalable results. We're all about showing founders, CMOs, and performance leads what to expect when they invest in media.

based.

Hold.Co agencies

Mid-sized agencies

In-house teams

Freelancers

Strategic Capabilities
360° Strategy
360° Strategy
Basic Project Planning
Basic Project Planning
No Strategy
Channel Capacity
Omnichannel Campaigns
Omnichannel Campaigns
1-2 channels
1-2 channels
1 channel
Speed of Delivery
Lightning fast speed
Turtle Slow Delivery
Slow Delivery
Slow Delivery
Fast
Data & Reporting Capabilities
Proprietary Media Mix Modelling
Proprietary Media Mix Modelling
Basic Reporting
Basic Reporting
Minimal Reports and analytics
Access to global media channels and platforms
All Channels and Platforms
All Channels and Platforms
Basic Digital Channels
Basic Digital Channels
1 Digital Channel
Team Size
Small
500+ People
50-100 People
2-10 People
One Person
Level of Bureaucracy
Minimal
Abnormal
More than you expect
Too much
Minimal
Billing
Monthly flat-fee
Hourly or % of spend
Hourly
Salary
Hourly/Flat-fee
Price
$$$
$$$$
$$$$
$$$$
$

based pricing

Choose one right for your business and never look back.

Starter
For startups & smaller brands with targeted advertising needs and <€10,000 media budget.
Starting at €1999/mo
One-time payment. Forever yours
Focused media strategy for core channels
1-2 primary platforms (e.g., Google Ads, Meta)
Professional account structuring
Essential campaign management
Monthly performance reporting
GDPR and DMA-compliant data collection
Growth
For growing brands deploying multi-channel strategies with €10,000-50,000/month budgets.
Starting at €3999/mo
Pause or cancel anytime
Comprehensive multi-channel strategy
Bi-weekly performance updates with insights
Advanced campaign structures and audience targeting
Creative support
Custom reporting dashboard
Up to 5 platforms (Google, Meta, LinkedIn, Programmatic, etc.)
Enterprise
Established businesses requiring omnichannel media strategy & €50,000+/month media budget
Request a Quote
Pause or cancel anytime
Omnichannel media strategy and management
Custom media mix modeling
Full marketing life-cycle management
All possible platforms and media channels
Training and capability building for internal teams
Starting at €9 999 or 12% of media budget

FAQs and Expectations

What is a marketing ecosystem?

Marketing ecosystem is business environment where marketing strategy, operational work, and your tech-stack are mutually supportive, integrated, and work together to achieve sustainable growth.

Without a marketing ecosystem, there is no alignment between marketing and sales, decisions are based on guesswork, and all the efforts seem to get no results.

We believe that every business needs a marketing ecosystem, but too few actually do. Our goal is to fix that.

Why wouldn't I hire a classic marketing agency?

Our favorite question! If you are not ready to work sustainably and are looking for ad hoc LinkedIn campaigns, you love spending hours making small talk with account managers, and just enjoy having surprises for how many hours you were billed - we would encourage you to go with a more old-school marketing agency.

We don't work like that. Sustainability and transparency are at the heart of everything that we do - that's why a monthly subscription plan with clear deliverables and predictable pricing was our choice. Pause it or cancel it any time, when you need to. Come back when you need us again.

We got a marketing department, why should we hire you?

If your marketing department works like a well-oiled machine with great collaboration between all team members and with your sales, and they can quickly build new solutions, go to market with them and then clearly attribute results in their reporting - we invite to a call to congratulate on your wonderful work and discuss how you achieved this.

All other marketing departments in the world would benefit from either technical support with building your marketing ecosystem, strategic support to guide your team in the right direction, or operational work to help execute your existing marketing strategy.  

Unlimited? For real?

You can put as many new service requests as you need, we will solve them one at a time within the plan and schedule for the sprint in standard plan and three at a time for the enterprise plan.

What's your marketing tech stack? 

We usually cover the following tools:

Social Media platforms:
LinkedIn, Google Ads, Meta, Reddit, Programmatic, Tiktok

CRMs
HubSpot, MS Dynamics

SEO
SemRush, Ahrefs, Google Search Console

Integrations & Automations:
Zapier, Make

Privacy Tools
OneTrust, CookieScript

Reporting
Looker Studio, Tableu + Data warehousing in Google Cloud

Though we can cover more niche choices and tools on case-by-case basis.

What if we are unhappy with your delivery/results?

Don't worry! We'll continue to revise and iterate until you're 100% satisfied.

What kind of support do you not provide?

We reserve the right to decline work with high-risk clients, crypto-related business, and companies in or connected with russian federation or its allies.

Are there refunds for the work we don't like?

The nature and quality of our work excludes the possibility of a refund.

Based? Based on what? 

based - a word used when you agree with something; or when you want to recognize someone for being themselves, i.e. courageous and unique or not caring what others think. Especially common in online political slang. The opposite of cringe, some times the opposite of biased. -Urban Dictionary

See if we are a good fit (spoiler - we are)

Book a quick call with our team and get a walkthrough of how your marketing will be changed forever with our methodology and ecosystems.