Our Competencies
Strategy without creative is a deck in a drawer. Creative without media is art no one sees. Media without measurement is money spent on faith.
We do all four, because fame requires all four.
Most agencies specialize. Brand agencies do strategy and creative, then hand off to media agencies who've never read the brief. Performance agencies optimize for clicks and CPLs, disconnected from any brand idea. Measurement is an afterthought, a report generated after the budget's spent. This is how brands stay stuck. How campaigns underperform. How brands stay boring.
Fame requires integration.
One team. One objective. Every dollar, every decision, every asset in service of making you famous. That's how we work.
Every famous brand started with an uncomfortable truth: the insight competitors ignore, the gap between category convention and customer reality. We find yours.
What you get:
- 360° Campaign Strategy
- Positioning you can own
- Messaging that makes you undeniable
- Brand Positioning
- CRM Integration (HubSpot, Dynamics)
Ads people skip cost the same as ads people remember. We make the kind that gets remembered. Including Creative strategy, Campaigns, Copywriting and Art direction.
What you get:
- Full creative concept development and production
- Creative territory that's distinctively yours
- Campaigns built for memory, not just impressions
- Production support & management
Great creative no one sees is just expensive art. Fame requires reach - real reach, at the frequency where memory gets built.
What you get:
- Media plans designed for fame, not just clicks
- Social, Search, Programmatic, Outdoor, and print ads
- Channel selection based on attention, not just cost
- The reach and frequency where brand effects actually happen
Everything important will be measured. We give you proof your CFO can't argue with—and insights your competitors don't have.
What you get:
- Live reports and long-term data analytics with Media Mix Modelling
- Brand Metrics
- Mental Availability Metrics
- Media Effectiveness Metrics
- Business Impact Metrics
Industries we serve
B2B Tech Brands
Buying committees and 18-months long sales cycle for enterprise software and hardware are our bread and butter and we know exactly how to reach the key decision makers with our messaging.
DTC and eCommerce
We drive profitable revenue growth for your Shopify or WooCommerce store with our e-commerce marketing expertise. We've managed millions in ad spend for DTC brands.
B2C Brands
We create broad brand awareness campaigns that build recognition while maintaining direct response performance across all consumer touchpoints to drive measurable growth.
Heavy Industry and Manufacturing
Our deep understanding of B2B sales processes, helps us successfully promote from sheet metal machinery to maritime equipment across global markets.
based. vs Agencies vs Freelancers
Not all agencies are created equal. We made this chart because, frankly, too many businesses still treat advertising like it's a line item - like any agency, team, or freelancer can just "run some ads" and expect results. We're all about showing founders, CMOs, and performance leads what to expect when they invest in fame.
based.
Hold.Co agencies
Mid-sized agencies
In-house teams
Freelancers
Got questions?
We got answers
based. is a boutique fame-first full-service agency that builds brands from Strategy to Creative, to Media Buying, to Reporting. We believe fame is the most efficient growth lever. Distinctive brands get remembered. Remembered brands get chosen. We make brands distinctive.
We get it. Most agencies over-promise, under-deliver, and hide behind attribution dashboards. We'd rather lose the brief than bullshit you. If fame isn't the right strategy for you, we'll tell you.
Your category may be boring. Your marketing doesn't have to be. "Conservative" categories are often the ripest for fame—everyone's playing it safe, which means distinction is cheaper to buy.
Good. We're not here to replace them. We're the specialists they plug in for strategy, creative, and media when the stakes are high.If your marketing department works like a well-oiled machine with great collaboration between all team members and sales, and they can quickly build new solutions, smashes KPIs and sales targets - maybe it's time to scale your ambitions and aim for eternal fame?
based.marketing is channel agnostic and we evangelize the idea of being there for the audience at every single stage of their media day.
We offer:
Social Media Ads: LinkedIn Ads, Meta Ads, Instagram Ads, Reddit Ads, Pinterest Ads, TikTok Ads
Search Engine Marketing: Google Search Ads, Bing Search Ads, Apple Search Ads
Print, OOH
Display and Native Advertising
Digital-Out-Of-Home
Linear TV and CTV (with some regional limitations)
We reserve the right to decline work with high-risk clients, crypto-related business, and companies in or connected with russian federation or its allies.
Brand lift studies, mental availability tracking, purchase consideration, media mix modelling. Everything important gets measured. We give you proof your CFO can't argue with.
We work on retainers starting at €10k/month for ongoing partnerships. Project work is scoped individually.
based - a word used when you agree with something; or when you want to recognize someone for being themselves, i.e. courageous and unique or not caring what others think. Especially common in online political slang. The opposite of cringe, some times the opposite of biased. -Urban Dictionary
Done optimizing your way to mediocrity?
Send us your brief and let's make your brand famous.
If we're not the right fit, we'll tell you.