based.marketing presents:
The Marketing Tarot
Divination for the strategically damned marketers
We've all been there - the data is inconclusive. The budget has "already been allocated". The CEO's wife has "some thoughts on the colours."
How do you decide what to do next?
Every marketing decision is already an educated guess dressed up in a dashboard. We removed the pretense.
The Marketing Major Arcana - 22 cards. 5 spreads.
Each one an uncomfortable truth about the industry you work in, drawn from the cosmic void and approximately 400 combined years of marketing experience.
The Premise
Comparatively, our tarot deck is as accurate as data-driven attribution, while being the only model that admits it's guessing.
Upright, each card describes what good looks like. Reversed, it describes what actually happens. Read your fate. Forward it to the colleague who'll understand.
How it works
Choose your spread
One card for a quick crisis. Three for a campaign check. Ten for the full existential reckoning.
Each spread is designed for a decision you're probably avoiding.
Read the cards
Every card is a real strategic archetype.
We made it funny because marketing is frequently absurd.
But every joke has only a bit of a joke in it.
Share your fate
Has the fate been read if there was no shareable link?
Send it to the colleague who sat through that meeting with you. They'll know exactly why you sent it.
The Serious Part
We made this because we believe marketing deserves better.
The Marketing Tarot is a joke wrapped around a conviction: most marketing is being done wrong, and the people doing it know.
Every upright card describes principles from the research that actually works — mental availability, distinctive assets, the long game, honest measurement. Every reversed card describes what happens when those principles get overruled by quarterly panic, ego, and dashboards that measure the wrong things. But things don't have to be that way.
We're a strategy agency for brands that deserve better than their marketing is getting.
We work with marketing leaders at €10M–€100M European companies who understand that both brand building and performance matter but feel trapped by short-term pressure.
If the cards hit close to home, that's because we've sat in those rooms too. So we know how to help.
Done optimizing your way to mediocrity?
Send us your brief and let's make your brand famous.
If we're not the right fit, we'll tell you.