Industrial marketing is different

Replace expensive agencies and unreliable freelancers with a flat monthly fee

1. Strategy

We dive deep into your business, market, and goals to map the way out of the marketing jungle into business growth.

2. Create Ecosystem

Build, integrate, and maintain a marketing tech-stack  that's right for your business today and in the future.

3. Launch 360° Campaign

We execute comprehensive campaigns across all relevant channels, ensuring consistent messaging and maximum impact.

4. Measure & Optimize

We continually analyze performance data, making data-driven adjustments to improve results.

5. Iterate & Scale

As your business grows, we evolve your marketing ecosystem to meet new challenges and opportunities.

6. Evolve

When you outgrow us and it's time to part ways - take our playbooks and run with it to continually use everything that we learned.

Our Insights

We learn so we have more to share. A collection of our thoughts on performance marketing, advertising, and marketing automation.

How to Build a Media Plan for a Product Launch Campaign

A media plan is a budget allocation document. It decides where money goes, when, and in what proportions. Most are built backwards — channels first, rationale second. Here's how to build one that serves a launch instead of just spending money on schedule.
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Why Most Product Launches Fail (and the 5 Pillars That Build Fame Instead)

You spent a year building the product. Burned through media budget in a spectacular launch week. 30 days later you're staring at a flatline. Here's the fame-first framework that builds something the market remembers — long after the invoices clear.
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What is attribution-agnostic advertising?

We try to answer the eternal philosophical conundrum- Does a customer make a purchase if there is no dashboard tracking it?
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The Obscurity Tax - Forgettable Marketing Actually Costs You

Every day your brand isn't famous costs you money. Higher CPMs, longer sales cycles, price sensitivity. We call it the obscurity tax. Here's how to calculate yours.
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Some of our recent work

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Motobuzz.lv - Foot-traffic and revv-enue for Moto Parts shop

Driving more foot traffic to their brick&mortar store during motorcycle season and keeping mental availability in the off-season.
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Kensa - Media Strategy

UK's #1 ground source heat pump provider needed to own the conversation around energy costs. We built the media strategy and setup to make Kensa famous as the solution to rising heating bills.
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Heavy Metal - Artwear Activation Campaign

Heavy Metal Magazine has always been bigger than just a magazine. The step into fashion felt natural and we built the activation campaign for the first ever limited edition Artwear drop.
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Heavy Metal Magazine - New Subscriptions Campaign

We needed to activate existing and acquire new Heavy Metal Magazine subscribers. Our campaigns celebrated the physical, tangible nature of the magazine while reaching out to the audiences on social media, search, and programmatically.
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Brand campaign for Heavy Metal Magazine Artwear

The crown of the world’s greatest illustrated magazine is heavy, more so when it’s Heavy Metal. Since 1977 Heavy Metal Magazine has commanded respect, imitation, ridicule, and admiration. It inspired the Alien, Blade Runner, Love, Death & Robots, and everything in between. When based. won the Heavy Metal account we were tasked to find and then map the way from the legacy brand experiencing a revival to a media entertainment giant that Heavy Metal can be.
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360° Campaign for Real Estate - Directly Digital

Directly Digital is a real estate industry disruptor that aim to make the most coveted luxurious properties accessible to the new generation of wealth by making deals as smooth and transparent as eCommerce purchases. based. media planning and media buying team provided Directly with an 360° advertising strategy and an ecosystem for running successful search, display, programmatic, and social campaigns to promote their upstart brand and the entire catalog of property offers. We reached, nurtured and recaptured high-quality traffic from EMEA & NAMER regions through a mix of Google Ads Search and Display advertising combined with Linkedin, Meta, Programmatic ads, and a CTV campaign.
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PPC campaigns for Fiber Laser Machine Manufacturer - AMADA

AMADA Group is one of the top companies in manufacturing sheet metal machinery and providing technological solutions for the metalworking industry. PPC team provided AMADA with an advertising strategy and an ecosystem for running successful search and display campaigns to promote their products and participation in global events like EuroBLECH. We reached, nurtured and recaptured high-quality traffic from Aerospace, Healthcare, Manufacturing industries through a mix of Google Ads Search and Display advertising combined with first-party data collection and analytics for CRO.
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Customer testimonials

"Always professional and giving valuable feedback on how campaigns and setups can be improved based on previous experience."

Kris Kalman

Digital Marketing Manager

We were facing a challenge to modernise our CRM systems and improve the efficacy of our digital marketing investment at Kensa I immediately thought of her.

Caroline Kopsey

fCMO

"Happy with everything, appreciate the great recommendations and communications."

Philip Ekman

Head of Marketing

"Saved our lead gen setup many times. Alex is so smart, I trust his recommendations and optimizations without reservations."

Polianna Slatery

Senior Digital Marketing Specialist

The fame argument for "boring" categories

360° Campaign Management

We handle every aspect of your marketing, from strategy to execution, across all relevant channels.

Sustainable Marketing Ecosystem

We build a framework that integrates your strategy, operations, and tech stack for consistent, long-term growth.

Predictable pricing

No surprises. Our subscription model offers clear service at a fixed monthly rate. We have no incentive to inflate billable hours since only results matter.

Performance-Driven Approach

Our campaigns are data-driven, focusing on metrics that truly matter to B2B Tech, eCommerce, and Heavy Industry brands.

Async communication

Don't like meetings? Neither do we. We won't waste an hour of your life every week just to prove we were doing "something".

Privacy-First and GDPR Compliant

We prioritize your and your audience's privacy, and  ensure full compliance with data protection regulations.

Got questions? 
We got answers

What kind of agency are you?

based. is a boutique fame-first full-service agency that builds brands from Strategy to Creative, to Media Buying, to Reporting. We believe fame is the most efficient growth lever. Distinctive brands get remembered. Remembered brands get chosen. We make brands distinctive.

We've been burned by agencies before

We get it. Most agencies over-promise, under-deliver, and hide behind attribution dashboards. We'd rather lose the brief than bullshit you. If fame isn't the right strategy for you, we'll tell you.

Our category is too conservative for this

Your category may be boring. Your marketing doesn't have to be. "Conservative" categories are often the ripest for fame—everyone's playing it safe, which means distinction is cheaper to buy.

We got a marketing department, why should we hire you?

Good. We're not here to replace them. We're the specialists they plug in for strategy, creative, and media when the stakes are high.If your marketing department works like a well-oiled machine with great collaboration between all team members and sales, and they can quickly build new solutions, smashes KPIs and sales targets - maybe it's time to scale your ambitions and aim for eternal fame? 

Which media channels do you buy placements on?

based.marketing is channel agnostic and we evangelize the idea of being there for the audience at every single stage of their media day.

We offer:

Social Media Ads: LinkedIn Ads, Meta Ads, Instagram Ads, Reddit Ads, Pinterest Ads, TikTok Ads

Search Engine Marketing: Google Search Ads, Bing Search Ads, Apple Search Ads

Print, OOH

Display and Native Advertising

Digital-Out-Of-Home

Linear TV and CTV (with some regional limitations)  

Anything you don't do?

We reserve the right to decline work with high-risk clients, crypto-related business, and companies in or connected with russian federation or its allies.

How do you measure fame?

Brand lift studies, mental availability tracking, purchase consideration, media mix modelling. Everything important gets measured. We give you proof your CFO can't argue with.

What's your pricing?

We work on retainers starting at €10k/month for ongoing partnerships. Project work is scoped individually.

Based? Based on what? 

based - a word used when you agree with something; or when you want to recognize someone for being themselves, i.e. courageous and unique or not caring what others think. Especially common in online political slang. The opposite of cringe, some times the opposite of biased. -Urban Dictionary

Done optimizing your way to mediocrity?

Send us your brief and let's make your brand famous.
If we're not the right fit, we'll tell you.

Send us your brief