Great creative no one sees is just expensive art

You can have the best positioning in your category. The most distinctive creative. A message that would resonate deeply with your audience. We define targets, monitor and report on the effectiveness of our activities.

Our expertise and understanding of social media, search, TV, Out-of-Home, laser-focused targeting, and cultural context helps you get there at the perfect moment to make the brand and the message famous.

We'll make sure the right people see your message - at the scale where fame happens

Social Media Ads

Still the biggest and best social media platform in the world, still suitable for every brand from cosmetics to sheet metal lasers.

Search Ads

The domain of brand and ecommerce. If it's a pair of sneakers, used cars, or a marketing event - we will advertise them here.

Out-of-Home Ads

If we can't execute our advertising marketing strategy within 60s, high-paced video content, we will rewrite the strategy.  

CTV ads

The closest you can get to doing TV Ads without doing TV ads.  From In-Stream Product Ads to everyone's favourite non-skippable ads - we do them all.

Email Marketing

Get in front 1.1 billion users through relevant communities and chat groups with direct text ads that connect with channels and bots.

Automation

Communicate directly to an engaged audience through chatbots that feel more natural than a tense family chat group.

based work

Kensa - Media Strategy

UK's #1 ground source heat pump provider needed to own the conversation around energy costs. We built the media strategy and setup to make Kensa famous as the solution to rising heating bills.
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Heavy Metal - Artwear Activation Campaign

Heavy Metal Magazine has always been bigger than just a magazine. The step into fashion felt natural and we built the activation campaign for the first ever limited edition Artwear drop.
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Heavy Metal Magazine - New Subscriptions Campaign

We needed to activate existing and acquire new Heavy Metal Magazine subscribers. Our campaigns celebrated the physical, tangible nature of the magazine while reaching out to the audiences on social media, search, and programmatically.
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Brand campaign for Heavy Metal Magazine Artwear

The crown of the world’s greatest illustrated magazine is heavy, more so when it’s Heavy Metal. Since 1977 Heavy Metal Magazine has commanded respect, imitation, ridicule, and admiration. It inspired the Alien, Blade Runner, Love, Death & Robots, and everything in between. When based. won the Heavy Metal account we were tasked to find and then map the way from the legacy brand experiencing a revival to a media entertainment giant that Heavy Metal can be.
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Got questions? 
We got answers

What kind of agency are you?

based. is a boutique fame-first full-service agency that builds brands from Strategy to Creative, to Media Buying, to Reporting. We believe fame is the most efficient growth lever. Distinctive brands get remembered. Remembered brands get chosen. We make brands distinctive.

What's your minimum media budget?

We typically work with media budgets starting at €10,000/month. Below that threshold, it's difficult to achieve the reach required for brand effects.

Do you handle marketing automation?

We are channel agnostic and we evangelize the idea of being there for the audience at every single stage of their media day.

We offer:

Social Media Ads: LinkedIn Ads, Meta Ads, Instagram Ads, Reddit Ads, Pinterest Ads, TikTok Ads

Search Engine Marketing: Google Search Ads, Bing Search Ads, Apple Search Ads

Print, OOH

Display and Native Advertising

Digital-Out-Of-Home

Linear TV and CTV (with some regional limitations)  

How do you report on media performance?

We report on metrics that matter for fame: reach, frequency, attention, brand lift. Not just impressions and clicks. Monthly reporting with quarterly business reviews.

How do you measure fame?

Brand lift studies, mental availability tracking, purchase consideration, media mix modelling. Everything important gets measured. We give you proof your CFO can't argue with.

Anything you don't do?

We reserve the right to decline work with high-risk clients, crypto-related business, and companies in or connected with russian federation or its allies.

Can you manage media separately from creative?

We can, but we don't recommend it. Media and creative perform best when planned together. If you have existing creative, we'll work with it - but we'll tell you if it's limiting media performance.

Based? Based on what? 

based - a word used when you agree with something; or when you want to recognize someone for being themselves, i.e. courageous and unique or not caring what others think. Especially common in online political slang. The opposite of cringe, some times the opposite of biased. -Urban Dictionary

Done optimizing your way to mediocrity?

Send us your brief and let's make your brand famous.
If we're not the right fit, we'll tell you.

Send us your brief