Motobuzz.lv - Foot-traffic and revv-enue for Moto Parts shop
Challenge:
SIA Motobuzz is a Latvian motorcycle retailer, selling motorcycles, spare parts, gear and niche recreational vehicles. Lack of focused marketing efforts that would move the needle and drive revenue. Motobuzz had two main locations in Riga - the store and the service shop + a rudimentary eCommerce setup. They had brand awareness among hardcore motorcycle-enthusiasts due to owner’s own presence in the community, but no wider awareness or communications. Before coming to based. they tried running ads in-house, email communications, and events, but they led to underwhelming results at high cost. Our goal was to drive more foot traffic to their brick&mortar store during motorcycle season and keeping mental availability in the off-season.
Strategy
Motorcycle communications have strictly seasonal cadence and need to be adjusted and timed to the stages of the moto season. Our research confirmed that most in-bulk buyers of gear are recent driving school graduates/students who are preparing for their riding adventures. At the same time highest CLTV was from long-term moto owners and the service shop customers. based. strategy included developing a founder-led brand building campaign, supported with activations on organic and paid socials, with automations and email campaigns aimed at retention.
Solution
Over a year our team has delivered: social brand campaigns on the founder’s role in the community; paid social and search campaigns to drive sales & physical store visits; student driver discount campaign; email automation to increase repeat purchase frequency; reactivation campaigns for existing/lapsed customers with maintenance reminders, end of season sales. Media included Facebook, Instagram, TikTok, and 100+ DOOH screens in Riga with the measurement support of POS data, geolifting and placer.ai data.
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