About based.marketing
Boutique performance shop. eCom, B2B SaaS, and industrial clients. Small team, high ownership.
You will
- Build, launch, and scale campaigns across Google, Meta, and LinkedIn; Pinterest, TikTok, Reddit - useful.
- Own tracking: GA4, GTM, CAPI, offline conversions, UTMs, naming conventions.
- Drive core metrics: CPL, LTV/CAC, CPSQL, ROAS, budget pacing.
- Ship 2+ meaningful experiments per account per month and document results.
- Report weekly in Looker Studio with clear insights and next steps.
- Partner with creative on hooks, formats, and landing page fit.
You bring:
- 1+ years hands-on PPC in an agency or similar environment.
- Proven builds for conversion tracking end-to-end.
- Strong account structure, query mapping, audience strategy, and bidding chops.
- Tools: Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, Looker Studio, Slack, Sheets/Excel
- English C1+
Comp & terms:
- Contract: B2B or freelance. Remote. CET±2.
- Salary: €1000 base depending on level, plus quarterly bonus tied to KPI attainment.
- 14+ paid days off. Learning budget.
Send your CV and a 1-page case: one account you scaled, structure + tests + results to : talent [at] based.marketing
