Good campaigns don't fail on strategy

They fail on the boring things.

Audience Expansion was on. The LinkedIn Audience Network was on. Audience settings sat at "interest and presence," so your Germany campaign found someone in Manila who once read something about Germany.

The tracking was never fired with a real conversion, just scanned for tags. The UTMs got stripped by a redirect and nobody clicked one to check.

The campaign never appeared in the CRM, so a month in, nobody could say which of it became revenue.

Then somebody duplicated eleven campaigns to save an afternoon and inherited a setting that reset without notice.

None of that shows up in a strategy deck.

All of it shows up in week three, in a reporting meeting, in front of a client.

What's inside?

The plan vs reality
Do the campaigns you built actually match what was approved in the media plan, line by line?
Geos, markets and flight dates
Presence and interest are not the same thing and why it will burn $1k/day.
Platform defaults off
Audience Expansion, Audience Network, "interest and presence" and other nonsense.
Landing pages check
Check if they work and how they look on an actual phone. Not a browser window resized to look like one.
Policy and compliance
Check account history and billing before launch, not after delivery flatlines.
The Cure Jokes
The gap between the blended revenue and the new-customer number.

Got questions? 
We got answers

Is this really free?

Yes. Twelve pages, no payment, no trial, no call required.

Do I have to give you access to anything?

Come on, this is a document. No. You read it and run the checks yourself on your own accounts. Delete afterwards. Or copy into your own template - it's yours, have fun with it.

Is this only for LinkedIn and Meta?

No. The checks apply across LinkedIn, Meta, Google and Microsoft ads, programmatic display, and all other digital advertising platforms.. The specific settings named are the ones that differ most between platforms.

I already have a launch process. Is this useful?

Probably as a diff. Run yours next to ours and see what's missing. Most internal processes cover the build and skip the verification.It's the floor, not the ceiling. Any agency worth paying should already know these numbers cold. If yours doesn't, that's worth noticing.

Will you email me constantly?

No. Nobody has time for that.

Find out if your marketing really works

Don't trust Mark Zuckerberg to tell you it is working. Don't rely on Google taking credit. Don't even trust the dashboard looking squeaky-clean.

Consciously and honestly investigate whether your marketing is making your DTC Brand more memorable, more available and more commercially effective.

If you are spending €10k+/month and returns are stagnating, get the audit.

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Thanks. We’ll review your answers and let you know if the audit is a fit.

If it is, we’ll ask for read-only access to the relevant accounts and reports. Then we’ll deliver the audit within 5 business days and walk you through it on a 30-minute call.
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